Earlier this 7 days, luggage and travel extras retailer Absent announced their most current collaboration with the 39-year-outdated athlete, marking the second time Williams has introduced a line of items with the lifestyle manufacturer.
Set to be introduced on Thursday, the Away x Serena Williams collection will attribute a new line of suitcases, luggage and other components created by the tennis star, and Williams hopes that the new merchandise will encourage many others to commence preparing their have visits when it is harmless to do so just after the COVID-19 pandemic comes to go.
“Like so many, I have been dreaming of currently being ready to vacation once more securely, so I required to bring to everyday living a selection that not only speaks to Away’s functionality and my own design and style but also will get individuals seriously fired up about their individual long run visits,” Williams advised Forbes.
In a series of marketing marketing campaign pictures for the shortly-to-be-released line, Williams brought some of her beloved journey destinations to lifetime, touring the globe from the comfort and ease of her individual property.
In 1 photograph, Williams is seen sitting in her kitchen-turned-Parisenne café, with a environment that features a painting of the Eiffel Tower. In a different shot, the tennis star fills an inflatable pool in front of a backdrop of Rome’s Trevi Fountain.
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Detailing that she had “a good deal of exciting” with the innovative photoshoot for the selection, Williams reported it aided to “fulfill our wanderlust.”
“We had a good deal of exciting with this idea when executing the photoshoot for this selection. We really playfully re-established some of my most loved cities utilizing backdrops, props and even a kiddie pool,” she explained. “When stuck at residence, it truly is been seriously exciting to get creative and figure out new ways to satisfy our wanderlust.”
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Williams went on to increase that making the new line for Away came in a natural way to her.
“I was definitely inspired by the hues and architecture I’ve seen though touring — specially, the gorgeous blues and greens of the ocean and the intricate facts of structures in some of my favourite metropolitan areas, like Rome,” she explained. “I utilised these inspirations when operating with the Away workforce to produce this collection’s exterior print.”
And as for a vacation spot that is even now on the mother of one’s bucket checklist? Williams is searching to take pleasure in a wintertime white wonderland.
“Anyplace with snow,” she advised Forbes. “Just after all this time spent at property in the Florida solar, I’m all set for a adjust in the weather.”